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Peter Buchanan's avatar

It does make sense both because they need the revenue and because the opportunity is huge. Their initial ad forays left some advertisers cold - not enough measurement tools - but a limited launch made them $200M. So OpenAI will make many billions of dollars from advertising and, eventually, agentic commerce. The question is, will it be enough?

Noora's avatar

$13B in revenue on $34B in costs.. makes sense why OpenAI is throwing an advertising hail mary

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